Developed and owned website content strategy based on business objectives, consumer trends, and website analytics to ensure strategic delivery of new content and continual optimization of existing content. Managed website itself, uploading and formatting everything from the written content to images and videos used on each page.

• Developed consumer and trade professional facing blog content, researching seasonal and yearly trends and audience needs while targeting competitive industry niches.
• Scheduled and lead regular cross-functional team strategy sessions to define content needs, stakeholder alignment, and business objectives.
• Collaborated with agency partners to improve content and strategy, as well as strengthen understanding of changing search engine behaviors and emerging technologies.
• Coordinated and scheduled delivery of content from freelance and agency writers, providing them with detailed briefs and a thorough review process.
• Edited agency writing for brand consistency and quality before submitting to legal team for review. Worked with legal team to make necessary edits and added content to website, including formatting meta data, images, and SEO data.
• Managed email content and refreshed old email campaign with new copy and layout suggestions, resulting in +50% increase in open rates and 13% increase in click through rates within 6 months.
• Designed webpages and coordinated page optimizations with web specialist. 
• Monitored website health using Google Analytics, Amplitude, and Conductor, including site performance KPIs such as visitors and engagement time as well as optimizing existing content with new headers, keywords, and page layout for SEO purposes.
• Increased organic website traffic QoQ steadily and ensured CTR remained consistently above 5%, only dipping to 3% during slow season.
• Generated 20% increase in organic search sessions and +13% increase in engaged sessions of 10+ seconds. Boosted combined search sessions by 134% and 50% in engaged sessions.
• Improved SERP results by 33.5% YoY from 2024 to 2025.
• Boosted site engagement time by +100% in from 2024 to 2025 from average of one minute 10 seconds to over two minutes and 30 seconds.

• Authored and edited original content across diverse media formats (print, digital, social media)

According to SOLA Group’s 2023 readership survey, 81 percent of Qualified Remodeler readers engage specifically and exclusively with the content I produce.

• Assisted the website migration from outdated UX, design, and structure using Adobe AEM.
• Managed website content and curation, tagging, and building URLs.
• Prepared, rewrote, and edited a wide array of content to improve readability and impact.
• Determined readiness of written pieces, made changes to maintain editorial standards, and approved final versions for publication.
• Edited long and short-form content, specializing in B2B trade content.
• Drove accuracy of content through careful proofreading and fact-checking.
• Utilized SEO techniques to optimize content for search engine rankings.
• Developed and maintained a pool of expert field sources and subject matter experts.
• Adhered to Associated Press and internal brand style guidelines.
• Pitched content strategies and managed asset acquisition.
• Led and managed multiple projects from conceptual stage through to launch.
• Collaborated with the graphics department to develop and implement visual elements for print and online.
• Researched topics to create accurate and engaging content.
• Provided concise and constructive editorial feedback to writers to improve article writing.
• Handled final proofreading, copy editing and revision functions for deliverables.
• Proposed ancillary projects and products to expand diversity of editorial offerings and revenue opportunities.
• Scheduled and attended meetings with advertisers, publishers, and production team.
• Collaborated with writers and graphic designers to develop content schedules and plan workflows.
• Attended industry events to network with contractors, designers, and manufacturers.
• Edited videos to be published in conjunction with editorial using Adobe Final Cut.

• Reviewed and edited documents for accuracy, grammar, and clarity.
• Proofread and reviewed legal and policy language in aforementioned documents for consistency, correctness, and adherence to underwriting guidelines.
Reviewed and refined risk assessment reports to ensure they accurately reflect the risk profile and adhere to company standards.Developed and implemented underwriting policies and procedures, establishing useful and accurate processing of applications.
• Analyzed data to identify trends and predict future insurance needs.
• Collaborated with other professionals to develop innovative underwriting solutions.
• Learned and adapted quickly to new technology and software applications.
• Excellent communication skills, both verbal and written.

• Transcribed and summarized primary documents for the Archive
• Wrote and proofread user-uploaded transcriptions of letters and documents to the Archive
• Conducted primary and secondary research to provide comprehensive background and summaries for each letter or document
  
• Managed social media content for the project, including Twitter, WordPress, and Tumblr
• Coded and prepared text and images for upload

• Facilitated group discussions to explore works of literature.
• Advised students and provided guidance on academic progress.
• Delivered lectures on literary topics to community groups.
• Led classroom discussions to encourage students to analyze literature critically.
• Created and administered interactive activities for students.
• Collaborated with colleagues to design and maintain curriculum.
• Photographed and Filmed students for promotion and publication.
• Edited film of students for parental viewing at the end of course using Final Cut Pro Studio.

Beloit College — Beloit, Wisconsin

- Majors: Creative Writing, English Literature, German Language and Literature
- Minor: History